Reducing CPL
by 98.13% in Solar
& Roofing campaigns
How we transformed campaign performance, cutting costs and boosting qualified leads in less than a month.
From high costs to record-breaking efficiency
This solar and roofing agency approached us struggling with high cost per lead (CPL) and underperforming campaigns.
Our team performed a complete analysis, identifying low-performing locations, optimizing keywords, refining audience targeting to focus on homeowners and home renovation prospects, and making strategic adjustments to ad copy and creatives.
These improvements drove a significant increase in lead volume, reduced CPL from $183.08 to just $3.42, and boosted click-through rate (CTR) and cost-per-click (CPC) performance — achieving a remarkable 98.13% reduction in just 29 days.
Services Provided:
Real Numbers. Real Performance.
Real Numbers.
Real Performance.
0.00%
CPL Reduction
From $183.08 to $3.42, delivering more leads at a fraction of the original cost.
0.00%
Conversion Rate
Highly optimized targeting and messaging dramatically increased conversion efficiency.
0
Total Conversions
A record number of qualified leads generated within 29 days.
