This boat club client needed to dramatically increase lead volume while lowering acquisition costs. In the first week, the CPL was $100, creating a barrier to scaling.
We implemented a two-pronged approach: refining audience segmentation to focus on high-intent prospects and crafting creatives that resonated deeply with the target audience.
This precise targeting and compelling messaging reduced wasted ad spend and delivered a significant boost in conversions.
The result was a 92.27% reduction in CPL in just 8 days, enabling the client to scale campaigns profitably and consistently.